Here are some basic ideas regarding targeting that are worth remembering.

 

From a recent Technori posting by Adrianne Glowski

1) Think about how your products or services fulfill a need or solve a problem for a potential customer.

2) Start with secondary research for existing sources that can help you pull together information about your industry, the market, your competition, and the broad potential customer

3) Create a customer profile, an in-depth description of who your typical customer may be and includes demographic and psychographic information

4) Identify where your target audience hangs out on line and monior what they are talking about and what words they use.

5) Monitor and Evolve. Watch how your customers and competition change over time

 

Full article at http://goo.gl/dZ2pR   From Technori and Adrianne Glowski