Current Position – Founder and CEO / RevenueGPS
RevenueGPS, Business Development Consulting (Current)
A consultancy for media brands particularity in the area of creation and launch, sales, strategy, and promotion.
Publisher & Editor – Private Label Retailer, Founded a web site encouraging Innovation and Collaboration in the Private Label field.
Served as Publisher at Store Brands, a B2B media brand serving the Private Label Industry.
-All aspects of brand management, pricing, sales force management & motivation including a magazine, web site, custom publishing and seminars/conferences.
Helped Launch and served as National Advertising Director for a new Point of Care patient magazine
– Strategy, pricing, promotion and sales. Worked with leading Pharmaceutical pain remediation companies
Consulted on National Diabetes magazine
-Strategy, pricing, promotion and sales. Worked with leading diabetes stakeholders and CPG brands.
Participated in the launch of a new PBS brand for adults 50+.
– Positioning strategy, pricing, target list and key sales presentations.
Consulted on National Opinion Leader magazine
– Positioning strategy, pricing, target list and key sales presentations.
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Dan Sheeran (CEO, A to Z Health)
Dan hired me as a Publishing consultant in 2012
“It was a pleasure working with Patrick on the launch of our new magazine.
His insight and suggestions made a significant difference in our approach. He helped us create a very innovative media kit with a compelling story. His understanding of our category were valuable and helped us shape the magazine format and content.
Patrick has my solid recommendation.”
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Jim Joyella (Managing Partner, Joyella Media Partners LLC)
Jim worked with me on the launch of a new web and TV based PBS brand-
“I worked with Patrick on the launch of a new integrated public television brand (broadcast & web).
Patrick added significant value to our efforts by expanding our prospect list, and he identified a new and powerful positioning story. He also worked in the field with top level clients and agency prospects to both test the concepts as well as make sales calls. I would characterize him as creative, and a smart marketer with the ability to work in the trenches to get the job done.
It is a pleasure to recommend him.”
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Previous Positions
Diabetic Cooking Magazine – Founder, Publisher & Business Development Director (10 years)
-Launched magazine creating new niche in diabetes media field. Grew business from $0 to $5+ Million in annual sales and over 400,000 in paid circulation.
-Pivoted brand offerings into electronic distributed content, circulation partnerships and custom publishing (patient education)
-Established key brand relationships with leading health care and CPG companies (LifeScan, Kraft, Bayer, Merck, Sanofi Aventis, Abbott Diabetes, Takeda, Lilly and others)
-Worked directly with brand managers and marketing directors as well as advertising agencies in the CPG and Health Care fields.
-Established key relationships with Diabetes professionals. Created a professional program and enrolled over 20,000 diabetes educators
-Developed understanding of Pharmaceutical and testing device marketing at both professional and patient sides
-Developed understanding of patient behavior and motivation triggers to encourage compliance and persistence
-Motivated sales, creative and editorial staffs to product top quality work
-Leveraged power of branded recipes in consumer engagement.
– Was named Champion of the Year by the ADA’s Diabetes Care and Education Practice Group, their highest honor given to a non-member
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Keith Wiegold (VP Sales and Marketing, Publications International, Ltd. )
Keith was my boss at Diabetic Cooking Magazine
“Patrick, as publisher of Diabetic Cooking, was truly the catalyst, inspiration, and thought-leader for the magazine. Happily, these qualities always translated into revenue growth.
As his direct manager, Patrick exhibited to me one of the most curious minds I’ve come across in the business world — his creative manner of looking at things from an unique point of view always pays dividends!”
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Dave Darian (Prepress Mfg Director, Publications International, Ltd.)
Dave is head of production at the company who published Diabetic Cooking
“Patrick is one of the most tenacious people I have ever had the pleasure to work with. He is inspirational high energy incarnate. Works hard, not afraid to ask questions, and is brimming with ideas and enthusiasm.”
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Jarrod Davis (Wal-Mart client)
Jarrod was my key contact at Wal-Mart Pharmacy Division
“In working with Patrick on various projects for Walmart, he set the standard for customer service and putting out a quality product. Any time I had questions or needed information, he got back with me immediately, even if it was just to say he got my message and was still researching. In developing proposals, Patrick always came back with a variety of options and was very versatile.
I highly recommend him as an excellent business partner.”
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Larry Grabarek (Dir. CRM, J&J LifeScan)
Larry was head of CRM at J&J Lifescan Division
“Patrick’s partnership with OneTouch Gold was an important foundation for the LifeScan’s premier loyalty web site’s success. His innovations included delivering PDF books which were downloaded by OneTouch Gold members as a key benefit.”
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Paul Tutt (Brand Director, ADM/KAO)
Paul was the brand director for a new ADM/KAO product launch
“Our strategy needed expertise from the print media side as we were looking to penetrate a new consumer space.
Patrick was our key contact at Diabetic Cooking, and we worked closely with him to help us develop some creative tactics that would enable our strategy. Patrick’s knowledge of that consumer space added significant value to our thinking, and his approaches were highly creative and effective. He led the work from the Diabetic Cooking side to develop a custom special interest pub that was laser beam-targeted to our audience and the needs they articulated in research we had done.
I highly recommend Patrick – he is smart, creative, and a great partner to help clients achieve measurable marketing results.”
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Scientific American Magazine – Sales & Regional Business Development Director (10 years)
-Pivoted magazine ad sales to Tech Management target
-Significantly expanded revenue base and introduce new product categories
-Ran Midwest sales office and managed two rep firms
-Created new sales presentations
-Developed new promotion materials
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Laura Salant (Associate Publisher, Strategic Planning, Scientific American Magazine)
Laura was Associate Publisher at Scientific American
“Patrick is an exceptionally creative and strategic thinker with a track record of channeling outside the box ideas to build significant revenue.
He created several presentation visuals which uniquely helped our clients understand and accept the magazine’s positioning as providing a business audience.”
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Meryle Lowenthal (NY Manager, Scientific American)
Meryle and I worked together in sales at Scientific American
“Patrick is a creative-thinking, solutions-oriented media professional. His salesmanship skill are exemplary, with many successes to prove that.
Patrick is team-spirited and an excellent communicator both internally and externally. I highly recommend him as he will be an strong contributor to any organization.”
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J. Walter Thompson & DDB Needham, Account Management (5 years)
-Account Management department on national clients including CPG’s like SC Johnson, Kraft, General Mills, NorTel, Busch Entertainment, and Northwestern Mutual Life Insurance.
-Motivated creative and media departments to do exceptional work on my brands through clear direction, a sense of purpose and recognition of effort
-Understand the relationships between client and service provider
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Bob Klein (Account Director, DDB Needham)
Bob was my boss at Needham and we worked together later as a client
“Patrick is one of the really good guys in the marketing communications business.
As a magazine publisher, Patrick is always looking for ways to help us grow our clients’ businesses with fresh, innovative thinking. A true gentleman and someone I routinely look forward to collaborating with.”
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Myers–Briggs Type Indicator (MBTI)
ENTJs are strategic leaders, motivated to organize change. They are quick to see inefficiency and conceptualize new solutions, and enjoy developing long-range plans to accomplish their vision. They excel at logical reasoning and are usually articulate and quick-witted.
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Education
Michigan State University
Masters Degree – Advertising/Communications, also taught senior level advertising class
Central Michigan University
Bachelor’s Degree – Bus. Adm./Marketing, active leader in student organizations and Founder of a new student organization – Student Foundation.
